The Power of Video Marketing: Platforms & Formats You Should Try
2025-07-13
Video has become the undisputed king of digital content. According to Wyzowl, 91% of businesses now use video in their marketing strategy – and for good reason: it generates 1200% more shares than text and images combined. Here are the winning combinations for 2025.
Key Platforms & Their Best Formats
1. TikTok & Reels (Short & Authentic)
• Star format: 15-30 second vertical videos.
• Success story: Gymshark created viral fitness challenges (#Gymshark66) with influencers.
• Key stat: 68% of users make purchases after seeing product TikToks (TikTok Business).
2. YouTube (Value-Driven Content)
• Ideal: 5-10 min tutorials or Shorts.
• Case study: Blendjet increased sales by 543% with recipe videos.
• Pro tip: The first 8 seconds determine viewer retention.
3. LinkedIn (Professional Yet Human)
• Trending: 1-3 min "behind-the-scenes" team videos.
• Stat: Video posts get 5x more engagement(LinkedIn).
4. Instagram Stories (Urgency & Exclusivity)
• Most effective:(Professional Yet Human) Flash sales with countdowns or interactive polls.
Innovative Formats Making an Impact
Text-Animated Shorts (for sound-off viewers).
Live Shopping (QVC-style digital sales).
360° Videos (perfect for travel & real estate).
Product Micro-Videos (3-second feed clips).
Tools for Professional Video Creation
• Quick editing: CapCut, Canva Video
• AI-powered: Synthesia (digital avatars), Pictory (text-to-video)
ROI Example: A beauty brand reduced CAC by 30% by replacing banners with Instagram video ads.
Video is no longer optional.